The night I remembered why I started
I wanted to create work that made someone feel something real. That was the whole point. Somewhere along the way, I lost the plot.
Say it like you mean it.
Founders don’t just need design, they need a framework that makes their company make sense.
Archetypes: The bedrock of every great brand
Every brand that moves people starts with something ancient: story. Before the logo, the tagline, or the typography, there’s an archetype.
Your speed to market is your brand
Your brand isn’t the byproduct of your product. It’s the velocity of your vision. It’s how quickly you make people believe in what you’re building.