The studio
We stay small so we can stay sharp.
Invisible Engine is a brand strategy and design studio for companies building what is next. We move quickly, ask better questions, and get to the heart of the story without layers of process slowing anything down.
Seventeen years of work for
- IBM
- Dell
- HP
- NVIDIA
- AT&T
- Thermo Fisher Scientific
- AVEVA
- Kyndryl
Origin story
Why this studio exists
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01
The broken promise
After 17 years helping global tech companies shape stories that moved markets, Caroline Schaffer found herself searching for something she could not quite name. She began this work to help create meaning, to shape stories that resonate and move people. But somewhere between pitch decks, product launches, strategies and quarterly targets, that original spark often felt buried.
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02
The ignition moment
Then one night she stumbled across the Charity Water origin film. A simple video. A human story, built with honesty, clarity, and heart. Scott Harrison's story, the transformation, the grit, and the belief that something small could spark massive change reignited something she hadn't felt in a long time.
But it wasn't just the story that moved her. It was the craft. The execution. The way the narrative carried truth and the visuals elevated the mission instead of overshadowing it. In that moment, she remembered why she started in the industry at all: to create work that inspires people to care, to act, and to believe in ideas that have the power to shape the world for a better place.
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03
The Invisible Engine
Invisible Engine™ is a brand design and strategy firm that exists to make powerful ideas impossible to ignore. We help visionary companies tell a story people can feel, build a brand with real depth, and create content that shows exactly why their work matters. This is where purpose and execution finally meet. Where bold ideas find their voice. Where humanity and hard tech aren't opposites, but partners.
Today, we work with clients who are building the future, helping them turn groundbreaking ideas into reality with a speed and clarity most internal teams and agencies cannot match. We stay small so we can stay sharp, moving quickly, asking better questions, and getting to the heart of the story without layers of process slowing anything down.
By uniting strategy, design, and storytelling, we accelerate the ideas that push industries and the world forward.
The team
Meet a few of us
Caroline Schaffer
Founder and CEO
Caroline is the founder of Invisible Engine, a brand strategy and design studio for visionary tech companies. With 17 years in the business, she has partnered with some of the world's biggest brands including IBM, Dell, HP, NVIDIA, and AT&T, helping them craft stories, systems, and campaigns that stick.
Known for her fearless approach and human-centered design thinking, Caroline has worked across B2B, B2G and B2C markets spanning advertising, energy innovation, XR, and consumer wellness. She has led strategy workshops, built pitch decks that fuel multi-million-dollar raises, and created brand identities that break through crowded markets.
Her philosophy is simple: guts over glory. Caroline digs into the truths, tensions, and opportunities that shape a company's essence, then translates them into brands that feel magnetic, human, and impossible to ignore.
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Dmitriy K.
Creative Director
Dmitriy is a seasoned branding and design leader with over seven years of experience working with both local businesses and global market leaders. He has delivered more than 1,000 projects across branding, packaging, illustration, and presentation design.
With a strong background in design process optimization, art direction, and team mentorship, Dmitriy also serves as a Graphic and Motion Design Course Curator and Jury Member at a leading IT school. Skilled in Illustrator, Photoshop, After Effects, Blender, Cinema 4D, and Figma, he blends creativity with strategic leadership to craft visual systems that are both impactful and results-driven.
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Sofiia P.
Senior Project Manager
Sofiia orchestrates complex creative and technology projects from concept to delivery. With a sharp eye for detail and a collaborative approach, she keeps cross-functional teams aligned, deadlines met, and client expectations exceeded.
She combines a background in design and digital strategy with strong leadership skills to streamline workflows, optimize resources, and keep communication clear across stakeholders. Known for adaptability and a problem-solving mindset, she thrives in fast-paced, innovation-driven environments.
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Vanessa R.
Director of Video
Vanessa is a filmmaker, documentarian, and creative collaborator dedicated to capturing the beauty, truth, and complexity of the human experience. Based in Austin, she brings decades of storytelling expertise shaped by her training at NYU's Tisch School of the Arts.
Her craft is grounded in empathy. Her process centers on creating a safe, open environment where people feel seen, heard, and understood, allowing their most authentic selves to surface on camera. She is known for blending emotional depth with visual simplicity.
She has worked across documentary films, nonprofit storytelling, and mission-driven brand content. Her guiding belief is simple: every story matters, and every person has something meaningful to share.
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Gianna B.
Partnerships and Outreach
A graduate of The University of Texas at Austin, Gianna specializes in defense technology startup outreach, strategic partnerships, and social media marketing for frontier technology companies building what's next.
Known for building genuine relationships and making brands feel human online, she helps Invisible Engine drive outreach, grow visibility, and create momentum for startups operating in some of the world's most technical industries. She thrives where no two days look the same and where great storytelling matters as much as great technology.
Outside of work she volunteers with Austin Pets Alive! and fosters rescue dogs, which means there is a high probability she is answering emails with a puppy asleep somewhere nearby.
Strategic partnerships
Who we build with
We stay small on purpose. When a project needs more, we bring in partners we have worked with long enough to vouch for.
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Distinctive Edge Partners
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Brokenedge Studio
Whether you're pre-launch or post-pivot.
We build brands that cut through noise, spark curiosity, and scale with you.
GET IN TOUCH
Whether you’re pre-launch or post-pivot, we build brands that cut through noise, spark curiosity, and scale with you.