An odyssey forged in code and light
the challenge
Shaga was not building another controller. They were creating a new category: a hybrid gaming device that connects traditional gameplay with blockchain features in a way that feels natural and powerful. This included a built-in hardware wallet, fingerprint biometrics, an air-gap security switch, and a long-term token reward ecosystem.
The hardware was ambitious and beautifully engineered. They needed a digital experience that could match its gravity and a website that did not just describe the Odyssey but made people feel like they were entering the world it unlocks.
The challenge was clear:
Make a next-generation device feel real, credible, and inevitable.
Capture both Web3 power-users and mainstream gamers.
Build trust through detail and clarity, not hype.
Create an experience that immerses people from the first scroll.
the approach
-
Narrative Flow
We treated the site as a story in chapters rather than a simple set of product features. Users are guided through immersive arcs, uncovering features in context.
-
Cinematic Atmosphere
Dark palettes, glowing accents, layered depth, and smooth motion cues create a feeling of immersion and presence. The goal was not decoration. The goal was building a world.
-
Interactive Gravity
Live visual elements such as scarcity meters, wallet indicators, and small gamified interactions transformed passive viewing into participation. Users were not just reading about the product. They were stepping into it.
the outcome
-
The launch campaign and new website design drew over 184,700 visitors in the first month, validating demand and fueling community engagement.
-
The polished story and product showcase positioned them for fundraising—building confidence with potential backers.
-
By grounding their Web3 positioning in real gamer language, Shaga avoided jargon and gained legitimacy among both casual players and crypto enthusiasts.
-
Early adopters rallied behind the bold visual identity, sparking organic buzz across gaming forums and Discord communities.
Brand Strategy
From competitive analysis to archetypes, we arm your brand with the clarity and conviction to cut through noise and move markets.
Design
Design isn’t decoration, it’s translation. We turn complex ideas into bold, magnetic systems that feel human, timeless, and impossible to ignore.
Development
We engineer digital experiences that move fast, scale hard, and make your brand unmistakable.
Video
Our films and motion work aren’t content, they’re catalysts. Stories built to spark, spread, and stick.
Ready to build something that lasts?
Let’s talk about how we can power your brand engine.