When identity hums with intention

the challenge

Pragmatike entered a rapidly evolving landscape where remote work has become the new normal and tech teams are no longer limited by geography. Despite this shift, many companies still struggle to hire exceptional remote tech talent fast, reliably, and affordably.


When Pragmatike came to us, their core problems were:

  • Traditional recruitment pipelines were too slow and rigid, ill-suited to fully remote, global hiring.

  • Many tech hire platforms focused on volume not on quality, fit, or the human side of remote integration.

  • As they sought to scale internationally, Pragmatike needed a brand identity and story that conveyed trust, speed, expertise and global reach not just another “staffing agency”.

A digital presentation slide deck of brand guidelines for Pragmatik, featuring slides on brand elements such as logo ideas, safe zone and size, logo options, typography, and color palette, with a purple and white color scheme, 3D abstract shapes, and a dark background.

the approach

  • Digital abstract design with large purple 3D number 2, floating multicolored spheres, pillow, arrow, and a small metallic heart on a pastel gradient background with text labels for project, services, and field.

    Immersive Discovery

    We dove into Pragmatike’s business model: remote-first, global talent access, and rapid hiring (often within 48 hours).

    We explored how their values (human-centred, rigorous vetting, flexible pricing) differentiated them in the market.

  • A digital brand style guide with color palette, logo idea, and visual identity elements. Shows color swatches labeled Creative Pink, Dynamic Orange, Pragmatic Blue, White, Graphite Gray, and Grey. Includes logo design description and typography details.

    Brand Identity & Narrative

    Developed a clear, compelling brand story: “Hire the top 1% of remote tech talent, anywhere, in 48 hours”.

    Created visual system: a modern logo and typographic system that signal professionalism, agility and global connectivity.

    Built messaging that supports both sides of the platform: companies looking for talent and specialists looking for roles.

  • A digital presentation of brand guidelines for Pragmatike, including sections on logo ideas, safe zones, font styles, colors, and brand assets, with a dark gradient background and colorful 3D geometric shapes.

    Scalable Brand System & Roll-Out

    Created modular brand assets (icons, colour palette, photography style) that work across digital, print and remote-workspace environments.

    Designed marketing collateral and web elements to highlight service benefits: vetted talent, ultra-fast matching, full payroll/contract support.

    Provided guidelines to maintain consistency even as Pragmatike scales globally.

the outcome

  • Pragmatike now stands out as a rapid-deployment, quality-first talent platform, not just a typical remote job board.

  • Every touchpoint (website, client pitch decks, candidate onboarding) reflects the brand promise of speed, quality and global reach.

  • With clearer messaging and identity, Pragmatike has strengthened client trust, accelerated time-to-hire and grown its global talent pool.

  • The scalable brand system allows Pragmatike’s marketing and sales teams to deploy assets rapidly without having to reinvent visuals for each market or region.

A digital collage of various tech and branding images, including website mockups, logos, and design elements, with a woman wearing glasses in the center.

Brand Strategy

From competitive analysis to archetypes, we arm your brand with the clarity and conviction to cut through noise and move markets.

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A digital graphic design showcasing a technology company's branding for Synaptic, an AI solutions provider. The design features a dark purple background with floating, shiny, purple and orange 3D spheres, and the company's logo and name prominently displayed in white text.

Design

Design isn’t decoration, it’s translation. We turn complex ideas into bold, magnetic systems that feel human, timeless, and impossible to ignore.

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Development

We engineer digital experiences that move fast, scale hard, and make your brand unmistakable.

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Video

Our films and motion work aren’t content, they’re catalysts. Stories built to spark, spread, and stick.

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