Marketing
support, scaled
for what's next.
You just closed $6M. The next 18 months are pure scale.
You built trust with 7,000 families and 400 schools across three Texas cities — without the marketing infrastructure most marketplaces need at this stage. That gap will compound the moment you expand outside Texas. The marketing function has to scale faster than your operations, not after.
($4M closed June 2026)
platform today
partners
expansion ahead
Four marketing functions that don't scale by accident.
Your Head of Experience covers marketing and design. Your social and branding work runs through a contractor. The model holds at three cities. It doesn't survive geographic expansion, paid acquisition at Series A scale, or the SEO race for "afterschool programs near me."
Brand coherence across new cities
Local relevance without local fragmentation. A brand system that flexes for Dallas, Houston, Austin, and the next ten metros — without rebuilding the playbook each time.
Performance marketing at Series A scale
Paid acquisition that doesn't burn your runway. Creative production at velocity, channel testing with a real measurement framework, and a CAC story that holds up under board scrutiny.
Two-sided marketplace content
Parent-facing trust isn't the same job as provider-facing acquisition. Two distinct content engines, sharing one brand voice, both running at speed.
SEO as a moat, not an afterthought
"Afterschool programs near me" is a category-defining search. Own it now — before a competitor with worse product but better content does.
Brand strategy is the foundation. The marketing engine sits on top of it.
Invisible Engine is a brand strategy studio — but the work doesn't stop at positioning and identity. We build and run the marketing functions a Seed-to-Series-A team needs and can't yet staff in-house.
Brand strategy & positioning
Category claim, narrative architecture, messaging hierarchy, and the verbal identity that anchors every channel.
Visual system & design
Logo, color, type, motion. A flexible identity built for scale, not a one-shot rebrand.
Web & product UX
Site architecture, landing pages, conversion flows, and product UX consultation aligned to the brand strategy.
Content & SEO
Editorial strategy, content calendar, keyword strategy, and the cornerstone content that owns category search.
Paid acquisition
Creative strategy, channel mix, testing framework, and measurement infrastructure for Meta, Google, and emerging channels.
Lifecycle & email
Onboarding, retention, reactivation. Parent-side and provider-side flows built on real behavior, not best-practice templates.
Video & creative production
Product video, founder content, social-native cuts. The volume your paid channels need without the production overhead.
Marketing ops & tooling
Stack architecture, attribution setup, reporting, and the operational scaffolding so the marketing function isn't a black box to your board.
Three ways in, sized for where you actually are.
No retainer contracts you'll regret. Each engagement is scoped to a specific outcome with a clear endpoint — and you decide whether the next phase makes sense once you've seen the work.
Discovery sprint
- Brand & competitive audit
- Marketing function diagnostic
- Channel and SEO baseline
- 30 / 60 / 90 day roadmap
Foundational build
- Brand strategy & positioning
- Visual system refresh
- Web & landing page builds
- Content + SEO foundation
Fractional marketing team
- Performance creative production
- Content + editorial cadence
- Lifecycle & email programs
- Weekly stand-ups & reporting
Built for the stage you're in.
Most agencies are built for Series B and beyond. Most freelancers can't carry a multi-function marketing engine. Invisible Engine is the in-between — a studio sized for Seed-to-Series-A founders who need strategic horsepower and execution velocity from the same team.
Your investors — Baukunst, Wave Capital, Swizzle, Laura Modi — back companies that take brand seriously. We work with the same bar.
Austin-based. A few miles up Congress.
Same time zone, same city, same talent pool. In-person whenever it matters.
Sized for Seed-to-Series-A teams.
Senior strategists doing the work, not pitching it. No agency overhead, no 12-person calls.
Trust brands. Marketplace brands. Voice brands.
Recess is built on parents trusting your judgment. The brand work has to earn that trust at every touchpoint.
We work alongside in-house teams.
April and the team stay in the driver's seat. We extend capacity, not replace it.
Three steps. Two weeks to a clear answer.
A 20-minute call
We listen first. You share what's working, what isn't, and where the next 18 months are pointing. No pitch.
A free brand audit
Take 2 minutes at invisibleengine.co/brandaudit. Instant gaps report. You'll see what we'd dig into.
A scoped proposal
If there's a fit, we propose the right first engagement — discovery sprint, foundational build, or fractional team.
not the glory.
invisibleengine.co