Brand Retainer — Priority & Timeline

Indicative sequencing across a six-month retainer. Bars show rough effort and timing; color shows workstream; the P-tag shows priority. Positioning and the brand strategy book anchor month one; the LinkedIn program starts day one; everything else cascades once positioning is locked.

Foundation

Asset alignment

Website rebuild

Video program

Collateral system

Demand & GTM

Always-on (LinkedIn)

Milestone

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

P1Foundationall inside month 1 — source of truth for everything downstream

Lock positioning + sign-off2 days

Reconcile brand book to positioning~1 wk

Brand strategy book rework~2 wk

P1Always-on · LinkedInruns in parallel — 30-day activation clock

Build 6-month editorial calendar~1 wk

Activate — first posts liveby day 30

Ongoing publishing rhythmmonths 1–6

P2Asset alignmentbring the visible assets onto the new positioning

Asset audit~2 wk

Pitch deck rework~2 wk

Capabilities & sales collateral~2 wk

P2Website rebuildnew build with user file-upload — wireframe/IA rework, then build

Wireframe & site structure rework~4 wk

Build — user file-upload site4 months max

P2Video programIE offering — Hyperscale is the proof case

Founder film + capabilities reel~6 wk

Explainer (script + storyboard, hybrid)~1 month

Launch film~4 wk

P2Demand & GTMcompounds with the pitch, the site, and the launch

Product messaging + launch playbook~4 wk

Investor data room + sales enablement~4 wk

Case studies / customer proof~4 wk

PR & announcement strategy~5 wk

P3Brand collateral systemcompressed into month 2, off the master template

Onboarding document / welcome kit~2 wk

Business cards~1 wk

Stationery — letterhead & signatures~2 wk

Signage / environmental~2 wk

Swag / merch~2 wk

Timeline is indicative — each month ≈ 4 weeks. Durations are rough estimates of effort, not commitments, and firm up once Hyperscale's positioning delta and existing assets are confirmed. The website rebuild is a proposed addition to scope. Priority: P1 = do first / foundational, P2 = high-leverage, P3 = build-out.